A good HBCU program spends 100% of their effort on reaching a their audience. They do not take their audience for granted. That goes from defining their style, musical arrangements, visual design, rehearsal technique, and on and on.
Watch when JSU and Southern square off for their home games. BoTB on Friday, zero quarter before the game, pregame, halftime, going at each other across the field the entire game, then fifth quarter. That is maximum effort on behalf their fans. And it happens all over the HBCU conferences every week.