That's where comparing numbers across organizations gets a little weird. I currently fundraise for a very large nonprofit, and sit on the board of a few smaller nonprofits. Those numbers really are upside down.
These numbers will never be released, but I wonder how many Friends of DCI members they have. There are quite a few DCI alums that've moved into lucrative positions after they age out...why not start a master participant database? Approach the younger ageouts for micro-donations. $25 bucks to fund...something. Instill the idea of giving back at a young age, and hook them before another organization scoops up their philanthropic dollars...
What I also want to see is DCI to roll out an enhanced Corporate Partner program. I take a look at the Corporate Partners page on the website and notice that they are doing great with support from music companies, and have very little outside of that. I'd like them to make a bit of an effort to build non-musical corporate partners in Indianapolis. Klipsch, the speaker manufacturers, are Indy based, along with a ton of other companies. With Finals based in Indy, put together a recognition concert Finals week for sponsors...get a few corps to pop in and play a tune or two and showcase the activity. Perhaps extend the sponsor showcase at Lucas Oil to include companies that might be recruiting for internships? Lots of kids that march aren't music majors, but are brilliant in other fields. Having the ability to recruit dedicated folks has to be worth something, right?
Free ideas. Steal away, any DCI fundraisers that might be reading...