Jump to content

Under Armour - Retribution Is A Dish Best Served Cold


Recommended Posts

I'm actually teaching a class tonight on Brand Presence, and why the decisions brands make need to be in line with their brand image. I'm not going to say whether UA was right or wrong in this decision, but as I read the original post I immediately thought of Nike's mission being a bit more business savvy:

 

"To bring inspiration and innovation to every athlete* in the world."

 

*If you have a body, you are an athlete.

 

  • Like 1
Link to comment
Share on other sites

45 minutes ago, ouooga said:

I'm actually teaching a class tonight on Brand Presence, and why the decisions brands make need to be in line with their brand image. I'm not going to say whether UA was right or wrong in this decision, but as I read the original post I immediately thought of Nike's mission being a bit more business savvy:

 

"To bring inspiration and innovation to every athlete* in the world."

 

*If you have a body, you are an athlete.

 

Dood!  This is EXACTLY it.  Under Armour was arrogant.  They thought their gear made the brand.  They were wrong.  Nike recognized that their advocates made the brand.

Band kids are nothing if they are not loyal to the athletic brand.

 

  • Like 1
Link to comment
Share on other sites

1 hour ago, C.Holland said:

They did have a few stock splits in 2016.  Which also would lower their share value.  Which increases shares per holder, but also allows new investors to buy more stock at a lower price.  So yes, this was a good thing.  Certainly not even close to a "tanking".

Wait, after your edit...

No, you're wrong.  Splits are a wash.  Completely without meaning in and of themselves.  True, they might let a smaller investor buy 100 shares (does anyone even still understand a "round lot" anymore?) instead of 50, but a split means nothing.

As I said, the chart I posted is split-adjusted.   

Any decline of more than 50% in 18 months or so is a "TANKING", "SLAMMED", "HAMMERED", "BUTCHERED", "AN A$$-KICKING".  So I don't care what you call it but it's declines are not, in any way, related to its splits.

Edited by garfield
Link to comment
Share on other sites

34 minutes ago, garfield said:

Wait, after your edit...

No, you're wrong.  Splits are a wash.  Completely without meaning in and of themselves.  True, they might let a smaller investor buy 100 shares (does anyone even still understand a "round lot" anymore?) instead of 50, but a split means nothing.

As I said, the chart I posted is split-adjusted.   

Any decline of more than 50% in 18 months or so is a "TANKING", "SLAMMED", "HAMMERED", "BUTCHERED", "AN A$$-KICKING".  So I don't care what you call it but it's declines are not, in any way, related to its splits.

I have to admit I'm a bit disappointed that you failed to integrate our newly discovered uncensored DCP term into this list.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...