Jump to content

Crown's single most brilliant move


Recommended Posts

IMHO, when they posted 16 characters on Twitter / Facebook - #standupforcrown. Of course they worked hard, had a great show all year, etc. But the additional crowd reaction created by the effective use of social media to increase the crowd response pushed their GE score up a notch or two and secured the victory.

To whomever decided to post #standupforcrown on Crown's Facebook/Twitter - brilliant.

  • Like 1
Link to comment
Share on other sites

If you want to talk about a good competitive strategy also, I think doing the early West Coast tour made all the difference. Directly comparing yourself to BD early on was very wise (yet expensive) strategy.

And that's probably going to be the way to go for the next several years.

Link to comment
Share on other sites

I don't think they needed a hashtag to get the audience up.

Of course not, I just think it was a great way to turn it up a notch and it didn't cost a single dime. A social media rally cry, if you will. Previously I was most impressed with Surf's thunder stick gimmick. #standupforcrown wins with simplicity, instant delivery and cost effectiveness.

Link to comment
Share on other sites

#Ilikewaffles

  • Like 2
Link to comment
Share on other sites

Having fun with themselves by utilizing #purplepantsband as a popular Internet thing and putting it on countless t-shirts didn't hurt, either, in getting the audience "up." After years of corps running away from the "band" moniker, and embracing the fact that their pants were indeed purple, I think this brought a smile to the faces of many folks.

  • Like 8
Link to comment
Share on other sites

Funny, I would have said it was the rotating prism in the closer drill.

  • Like 6
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...