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It is time for the business of the activity to evolve


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1 hour ago, Slingerland said:

I believe they leveled the performance fees out for non-TOC shows 2 or 3 years ago (or at least reduced the number of tiers).  

I do believe the corps that finish top 12 in the final rankings receive a significantly larger share of gate revenue in the next season. TOC shows had another layer of revenue sharing starched to them.

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2 hours ago, LabMaster said:

If you mean revenue sharing for DCI merch  maybe.  I doubt corps who create and sell their own merch would share.

If the net merch revenue was higher for corps with a third party managing it, why wouldn’t they agree to it? If you could replace the bodies that are required to manage merch with day six more marching members, that could easily justify the change. Less gas money, zero liability, one merchant company, one accounting reconciliation.

BTW live mega tours like Winter Jam do this already. The organizer contracts with a merch company and they get paid based on a revenue split.

Edited by MikeRapp
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1 hour ago, Slingerland said:

People, there already IS revenue sharing among the World Class corps. Blue Devils and everyone else are bound to an agreement where they agree to accept a relative pittance for appearing at a show, the same amount as every other WC corps who appears with them. By agreeing to appear for less than their true market value, they're indirectly subsidizing corps like Pacific Crest and Troopers, who don't bring the same market value to a show's lineup.

In addition there's a split of the DCI net proceeds at the end of the season (that split uses a formula where number of years of Finals appearances plays a hand, but that would only seem reasonable, since the corps with the longest histories of competitive success drive the business, as impolite as that might seem to some).

Please, not this crap again.

None of these individual corps have a substantiated "market value".  No one would know or care who the Blue Devils are (if they still existed), or any other DCI corps, without DCI.  What you mistakely call "market value" is almost entirely built from performances and competitive achievements that would never have occurred had DCI not created/maintained the league, provided the venues, and drawn this many corps together for contests of their scale, from which the better corps built their resumes.

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3 hours ago, cixelsyd said:

That is all nice, but is it relevant?

DCI already has more than one apparel supplier as a "corporate partner".  Some corps probably do too.  The idea of committing the entire DCI circuit to some other supplier would obviously hurt those existing supplier relationships.  So the deal would have to be good enough to make it worth throwing all other apparel supplier relationships under the bus.

The deal would have to be good enough. Yes. In fact Nike might actually buy a uniform company to be in the game. That’s usually what happens.

i would be shocked if all of those companies haven’t discussed this for decades. It was a business that made a little sense for them when bands would not change uniforms for decades. Now, with the way shows are designed, it actually could make sense because uniforms change every year and sometimes groups have more than one uniform in a given year. And when you think about it, it’s really not a bad model for a Nike or under armor.

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11 minutes ago, cixelsyd said:

Please, not this crap again.

None of these individual corps have a substantiated "market value".  No one would know or care who the Blue Devils are (if they still existed), or any other DCI corps, without DCI.  What you mistakely call "market value" is almost entirely built from performances and competitive achievements that would never have occurred had DCI not created/maintained the league, provided the venues, and drawn this many corps together for contests of their scale, from which the better corps built their resumes.

Laughing out loud.

You sound like Jerry Jones saying the NFL doesnt need star players to succeed.

Without Cadets, Blue Devils, Bluecoats, SCV and Crown there would be no DCI. That is a stone cold fact. They are the tail that wags the dog in this activity. 

The SEC is the giant of college sports ONLY because of its members. If and when Alabama, Florida, Auburn, aTm, LSU and Georgia decide to leave the Sec and start a new league with Texas, North Carolina and Florida state, the mighty SEC will become Conference USA literally overnight.

Edited by MikeRapp
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3 minutes ago, cixelsyd said:

On what do you base your opinion?

It’s my opinion based on decades of experience promoting and marketing live events in Nashville.

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2 minutes ago, MikeRapp said:

Laughing out loud.

You sound like Jerry Jones saying the NFL doesnt need star players to succeed.

Without Cadets, Blue Devils, Bluecoats, SCV and Crown there would be no DCI. That is a stone cold fact. They are the tail that wags the dog in this activity. 

The SEC is the giant of college sports ONLY because of its members.

The NFL makes its top players "stars".

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