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What's in a name? Now that the label "DCI" is irrelevant..


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27 minutes ago, Spatzzz said:

I'm saying that the DCI name is known and has brand equity and changing the name would be far more harmful than adding WW's. 

There’s no brand, because there is nothing unique about the activity. Changing the name would actually be smart, as it could be something that represents what the organization is. The current name is misleading, based on what the activity is.

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7 minutes ago, tesmusic said:

There’s no brand, because there is nothing unique about the activity. Changing the name would actually be smart, as it could be something that represents what the organization is. The current name is misleading, based on what the activity is.

Of course there is a brand, saying otherwise just isn't factual or particularly smart.  There is still plenty unique about the activity.

Drum Corps International

What about that name is misleading in anyway? Are there not still drums? Is the organization not international, although not with a large number of international members?

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1 hour ago, seen-it-all said:

They're not changing the name. Nor should they.

That would cost a boatload in legal costs....

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2 minutes ago, Spatzzz said:

So if this is Drum Corps PLANET are WW's the extinction event astroid that wipes out the DINO's?

(Settle, it's just a play on words/joke)

 

Where else will people tell everyone that they're not spending money on drum corps?

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