In The News: Shows Being ‘Beamed’ To Theaters
Boyd Hunter soaked up the sights and sounds of a drum corps show in late April from a comfortable seat in Ogden, kicking back with a few dozen other fans watching marching musicians belt out the tunes and scoot across a football field.
But the spectators did not have to worry about a springtime shower ruining the festivities, and every fan had a 50-yard-line seat. That’s because the show was being projected on a movie theater screen at the Newgate Mall.
The one-night-only show — a compendium of historic corps performances — was being beamed to Ogden by NCM Fathom, a Colorado-based company that brings specialty entertainment to movie screens across the country. The concept has been called "cinecasting," "cina-entertainment" and "cina-music," and NCM Fathom’s portfolio has included special showings of movie premieres, live and high-definition performances of the Metropolitan Opera, sports, comedy programs from Dane Cook and Josh Blue, and either live or recorded concerts by the likes of KISS, Gretchen Wilson and Rod Stewart.
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