Reading Buccaneers Unveil New Brand Image
The two-time defending Drum Corps Associates (“DCA”) world champion Reading Buccaneers Drum & Bugle Corps today unveiled a new brand image for the organization, marking the first institutional change to the corps’ brand in decades.
2007 marks the organization’s 50th anniversary. According to Corps Director James C. Gruber, the time was right to make the change. “We’re happy with where we are as an organization from a program, instruction and competitive standpoint. Internally, we’re celebrating our 50th anniversary by focusing on the future of this great organization and some long-term, big-picture areas, such as our marketing, community relations and fundraising efforts. With communications and marketing being so visually driven, it’s important that the Buccaneers have a strong, unique and appealing brand image. We’re excited about this new brand and the impact it could have in the marketplace, and we’re proud that it also stays true to the past 50 years of Buccaneers tradition,” said Gruber.
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