In The News: New Adventures In Big-Screen Entertainment
The Friday night blockbuster: When developed and marketed correctly, it’s more than a movie. It’s an event. Waiting in line for the best seats, rushing online to buy tickets early: It’s all part of the Friday or Saturday night excitement.
Increasingly, though, movie theaters are trying to replicate that Friday night atmosphere during the weekdays by showing select films for niche audiences as one-night-only events.
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