Boston Crusaders And Band Shoppe Partnership

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Today we are taking step forward in the success of our brand. We are proud to announce that Band Shoppe, a leading marching apparel manufacturer, have committed to a long-term strategic partnership with the Boston Crusaders Drum and Bugle Corps. After a successful short-term sponsorship of the Corps in 2013, Band Shoppe and the Crusaders saw further opportunities to work together on co-branded marketing initiatives and product endorsement ventures.

Band Shoppe President Jay Pearison stated, “Band Shoppe is excited to see our brand grow through the exposure that partnering with an elite competitive corps can bring, and in turn I am looking forward to finding ways we can help the Crusaders continue success on and off the field. Helping them look and perform their best is now a priority for our company. The Corps comes from a rich tradition and has historical significance in the marching arts landscape. I know their creative team will be working with our staff to continue and develop their identity as a perennial crowd favorite, and inspiration for youth worldwide.”

Read the rest of the article here.

Posted by on Wednesday, January 15th, 2014. Filed under Current News, DCI World.