Southwind Introduces New Logo And Brand Identity

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Southwind Drum & Bugle Corps has created a powerful new brand to reflect its resurgence in the activity.

“Southwind has a long history,” offers Lawrence LeClaire, Corps Director. “But we want to look to a future of renewed excellence and innovation. Our new brand and logo really communicates both our past and our momentum from the past couple of years. We know it will excite our current members and tip a hat to our alumni.”

With a forward progression of yellow, orange and red with a textual base of gray, the logo offers a history of the corps in color. Gray evokes the original Southwind of the early 80s, with red representing the ’89/early 90s iteration and yellow honoring the corps during the late 90s/2000s. The abstract wind design speaks to the spirit of innovation carrying the corps into the future.

But along with the logo comes new positioning for the corps, one that asserts a new, dynamic force in the marching arts. By doing so, Southwind is working to create a sense of excitement that members, parents, alumni and audiences share in the corps’ mission of performing arts education for youth.

“We are excited our new brand so accurately reflects some really ambitious goals we’ve set forth,” added LeClaire. “Since starting back in 2014, our membership, performance, and administrative structure have grown beyond our wildest hopes. This new look demonstrates our promise to keep moving forward at an exciting pace.”

Originally formed in 1980 in Montgomery, Ala., Southwind returned to the drum corps scene in 2014 as a SoundSport ensemble after seven years of inactivity. A DCI Open Class corps since 2015, the corps has competed regionally over the past two seasons. This summer, the corps will compete at the DCI Open Class championship in Michigan City, Ind.

For more information about Southwind Drum & Bugle Corps, visit

Posted by on Saturday, May 20th, 2017. Filed under Current News, DCI Open, FrontPage Feature.