"Cheer" ties back into Drum Corps and band.  I get a newsletter called "BIG," by Matt Stoller, about the economics and politics of monopolies.  Today's newsletter was about Varsity Brands, the monopoly behind cheerleading competitions.  (They're also owned by Bain Capital, BTW.)  In one of the episodes of the show, "cheerleaders complain that they can't watch cheerleading on TV anymore, because Varsity streams its competitions over its for-pay app Varsity TV, moving ESPN out of the picture."
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