Effect is dependent on the communication with and engagement of the audience.
The judge is to understand that it is the sum of all elements of effect that create the most successful and entertaining performance. The are to evaluate each sub-caption independently while recognizing the significant interrelationship.
They are to reward the entertainment value of the design, performers, and the combination of all factors visually and musically that communicate with and move the audience at any given moment and throughout the program.
As we all know, there are three sub-captions:
1. Communication and engagement
2. Composition effect
3. Performer affect
As far as the communication and engagement sub-caption goes:
COMMUNICATION & ENGAGEMENT
Establish the Connection (Who, When, Where, and How)
Develop, Explore, and Sustain the Connection (Throughout the Performance) Resolve and Fulfill the Connection (Conceptually and Emotionally)
Consider all elements of design and performer effect within all elements of the corps and performance. It is the sum and blend of elements that communicate clearly, and connect with the audience.
To what degree did the corps:
Engage the audience
Demonstrate effective level of communication with the audience
Display and emotional intensity