(An unabashed SCV fan here). As several have mentioned, "Corps Identity" is an important attribute for many fans when it comes to judging a performance. I think that SCV probably ended up where they should have, but I also believe they don't get enough credit in the Forum for doing what they do best, which the above quote from lawdn expresses perfectly.
It must be a nightmare for designers to figure out how to please the crowd, the judges, and perhaps just as important, the corps members. For some corps, at least, a large factor in show design must be establishing an identity, then sticking with it. For SCV, it seems to me that they've achieved a certain ethereal quality in their music and movements over the last 5 or 6 years, although not always successfully. You wait every year to see if BLOO can get your jaw to drop. You wait to see if SCV can bring tears to your eyes.
I invite views from some of the experienced DCI veterans out there as to how designers go about figuring out their objectives for the next season.