These are two different issues.
Yes, the music needs to be better.
Yes, the visual needs to be better. Outside of '12, the visual has kind of been middle of the road as well. In hindsight, JT's products on his second run weren't all that exciting. And if using props, do better than '13 for goodness sakes.
I'll propose a third issue...overall design. Integration across disciplines hasn't been fluid or contained Box 6 elements. You really have to be Box 6 these days (to steal a term from WGI). I haven't looked at the newest set of sheets, but I know after the redesign a couple years ago, the top of Box 5 was worded close to what Box 6 is in WGI...something about "game changing" or "pushes the activity to new heights." They haven't done that. Maybe they don't want to.