again, selective reading at it's best. They are marketing smart to band kids. at all levels of the band world. Why? Because of the ties to MENC which has ties to every school in America.
if you want to blame people in the local markets for not knowing about shows, yes DCi gets some blame, but let's be honest...so do the local promoters. In fact moreso.
In fact, here's one area I'll give yEA huge props on:
last year for the show they ran in Chambersburg, two weeks out the market was flooded with print and radio ads. On stations of all types and papers far and wide.
end result...even with the ( IMO) high prices, the place was pretty full...i'd say about 90% capacity.
so...bash DCI all you want, but the local show promoters in most areas don't do jack #### to spread the word outside of "the band world"
but again, thanks for reading all I said and taking it in your own direction