let's be real, and you are dead on. what is it we want? Entertainment Weekly? the Evening news? CNN? Time?
mainstream media is going to concern itself with either news, sports or the entertainment side of things, i.e. tabloid stuff and Hollywood.
that DCI got on last at all is a miracle and shows DCI is doing some good things marketing.
but, on the every day importance media of the real world, it isn't close to a priority...unless DCI can prove there is money in it for them to talk about it.