kusankusho Posted February 8, 2008 Share Posted February 8, 2008 Several of us have been saying that as of 2009 (some would say earlier) DCI will be a band circuit, and in an email to a DCP regular, it seems that George Hopkins agrees. And he should know, he was the author of the proposals that put in the final dagger. So - why not go the whole hog? Call a spade a spade and re-brand DCI to "Summer Band International". Quote Link to comment Share on other sites More sharing options...
madscout96 Posted February 8, 2008 Share Posted February 8, 2008 I think the whole idea behind changing DCI and not leaving DCI to start a new circuit was because of the name "DCI". It has a reputation and a following. It's a valuable name. I don't think they'll change it. Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted February 8, 2008 Share Posted February 8, 2008 You can change the name to Fred, but the public will still call it DCI. As Madscout96 addressed, the branding is valuable and the name is known. This is why the NAACP has never changed its name despite blacks/African Americans/People of Color not being referred to as "colored people" for decades now. The same can be said for the Bureau of Indian Affairs or casinos on Native American property publicly referring to themselves as Indian casinos instead of Native American casinos. The larger public knows what something is even when things evolve. Keeping nomenclature up-to-date isn't as important as keeping the public branding alive. I'll still fly on airplanes and not airjets. (Okay, I just dated myself, but there was a time when planes still had propellers and jets had turbines.) And if DCI changed its name to "keep up with the times," what would it do for the next big whatever change is in the future? (Not to mention that wonderful logo that works in a bugle. I don't think you could work in a bugle—oops...I mean, a trumpet—into the logo of the proposed name. Quote Link to comment Share on other sites More sharing options...
kusankusho Posted February 8, 2008 Author Share Posted February 8, 2008 So why did we just go through the World and Open class name changes? What difference did that make? Yet it was heralded as a great move. I'm just asking for honesty. It isn't drum corps, you shouldn't call it drum corps. It's band - call it band. To do otherwise is misleading. Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted February 8, 2008 Share Posted February 8, 2008 (edited) So why did we just go through the World and Open class name changes? Speaking With One Voice Granted, the above only addresses the name change to Open Class. The name change to World Class was expected as without a Division II and III, Division I didn't make much sense. Changing the names of subsets within an organization is far less dramatic than changing the name of an organization. It's not like Jerry's Guide to the World Wide Web changing its name to Yahoo or BackRub changing its name to Google. Those were for marketing reasons...people would buy Pepsi-Cola more than they would buy Brad's Drink. People already know what DCI is and a name change wouldn't make DCI any more marketable. Edited February 8, 2008 by Michael Boo Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted February 8, 2008 Share Posted February 8, 2008 ...I'm just asking for honesty. It isn't drum corps, you shouldn't call it drum corps. It's band - call it band. To do otherwise is misleading. Drum corps is SO much more than the instrumentation. Many call the activity "drum corps" even though there is so much more to it than drums. Even "drum and bugle corps" doesn't address the existence of a guard. Quote Link to comment Share on other sites More sharing options...
bawker Posted February 8, 2008 Share Posted February 8, 2008 Speaking With One Voice ..."Up With People, the Marching Band" Quote Link to comment Share on other sites More sharing options...
bawker Posted February 8, 2008 Share Posted February 8, 2008 I'm just asking for honesty. It isn't drum corps, you shouldn't call it drum corps. It's band - call it band. To do otherwise is misleading. No, you have to look at it this way...the name "DCI" already is established....it's much, much easier to change things within and promote your product as "drum corps" riding the coat tails of the branding than it is in 2015 (or whenever woodwinds are added) to call it "BOA: Summer Marchin' Fun", "Music Marchers International" or "Little Timmy's Toot N' Move". Quote Link to comment Share on other sites More sharing options...
kusankusho Posted February 8, 2008 Author Share Posted February 8, 2008 No, you have to look at it this way...the name "DCI" already is established....it's much, much easier to change things within and promote your product as "drum corps" riding the coat tails of the branding than it is in 2015 (or whenever woodwinds are added) to call it "BOA: Summer Marchin' Fun", "Music Marchers International" or "Little Timmy's Toot N' Move". Heh! But look at it this way - the name General Motors is established and valuable. If they got out of the car busness and started making refrigerators the name would really be meaningless. And the refrigerators would probably break down a lot... Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted February 8, 2008 Share Posted February 8, 2008 ... "Little Timmy's Toot N' Move". Isn't that a porn flick? Quote Link to comment Share on other sites More sharing options...
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