bandocommando Posted November 8, 2010 Share Posted November 8, 2010 (edited) Image rights reserved to whoever took this at the Scouts. I can give you credit just PM me http://www.facebook.com/pages/Body-by-Drum...120855854602427 A relatively new FB group surfaced this past season called 'Body by Drum Corps.' It is popular amongst Corps members this past year. The group allows members to post pictures of their summer endeavors/achievements (physically) on the website. This sparked a new idea....As a possible ad campaign (using the physically fit as a theme) one could run an ad campaign about Drum Corps that is more out of the box/unconventional. I want to point out/draw parallel to an ad campaign by PETA where they used 'skin' and 'physically fit' to draw attention (and it obviously worked b/c it caught national headlines) http://www.mediapeta.com/peta/Images/Main/...eHorizontal.pdf http://www.peta.org/features/if-i-can-dream.aspx http://www.cnn.com/video/#/video/bestoftv/...?iref=allsearch If shot correctly with the right member/models from the drum corps community, 'Sportraits' of Drum Corps capturing elements of the 'Sport' part of drum corps and portraits illustrating a 'tough look' of members can appeal to more than just the marching community. The idea that 'Marching Band geeks can in fact be as fit as Olympic Athletes' is out of the characterization/labels that outsiders have on DCI- sparking an interesting and perhaps draw attention. These photo/multimedia will be VERY different than the straight up 'Action' photos that DCI currently uses. Which, to an outsider, appears simply as band people walking around on a football field with their band horns. Examples of Sportrait. http://www.internet-d.com/wp-content/uploa...c970b-800wi.jpg http://rodonline.typepad.com/rodonline/ima...reggie_bush.jpg http://www.flickr.com/photos/sportrait/4996982661/ http://www.flickr.com/photos/sportrait/498...in/photostream/ http://towleroad.typepad.com/towleroad/images/dgad1.jpg What are your thoughts? Please help expand. Where would these ads run? How much would the ad campaign cost? Who's the audience? What's the message? What's the desired result? Not the traditional ads that run on TV, newspaper.... Something viral-There is no cost... Photographs can be turned into large prints used at DCI tabling events at BOA, USSBA etc. **COUGAR ALERT**I would TOTALLY buy a calendar of "Body by Drum Corps".....21 year olds only of course... The idea of calendar is great: 12 corps-12 months. i think any new avenue to set drum corps apart from marchig band in the public eye is worth considering. cool idea! :-) This is not so much to separate Marching band from drum corps, but to rid the notion that drum corps is somehow 'an easy' activity to people outside of the community who do not understand it. Have you tried explaining to someone who has never marched what Drum Corps is? If this would to exist, I can show the photos, point out that its something b*dass, somthing that it is physically & emotionally demanding. A picture of a guy holding a Contra with 8 packs for abs that reads 'Drum Corps International' would get to the point quick and simple. Like PETA's ads that depict eating healthy as Sexy, This ads message will be Drum Corps=Sexy This is unique in that people don't usually find 'fitness/skin/sexy' when they think of Music. the more clicks on these pictures online will generate volume through DCI website, which in turn can translate to revenue through selling Ads on DCI.org. Edited November 9, 2010 by bandocommando Quote Link to comment Share on other sites More sharing options...
ranintothedoor Posted November 8, 2010 Share Posted November 8, 2010 i think any new avenue to set drum corps apart from marchig band in the public eye is worth considering. cool idea! :-) Quote Link to comment Share on other sites More sharing options...
Hrothgar15 Posted November 9, 2010 Share Posted November 9, 2010 i think any new avenue to set drum corps apart from marchig band in the public eye is worth considering. This. Quote Link to comment Share on other sites More sharing options...
HeatherM Posted November 9, 2010 Share Posted November 9, 2010 **COUGAR ALERT** I would TOTALLY buy a calendar of "Body by Drum Corps".....21 year olds only of course... Quote Link to comment Share on other sites More sharing options...
Tusayan Posted November 9, 2010 Share Posted November 9, 2010 This sparked a new idea....As a possible ad campaign (using the physically fit as a theme) one could run an ad campaign about Drum Corps that is more out of the box/unconventional? Where would these ads run? How much would the ad campaign cost? Who's the audience? What's the message? What's the desired result? Quote Link to comment Share on other sites More sharing options...
ggab704 Posted November 9, 2010 Share Posted November 9, 2010 http://www.facebook.com/pages/Body-by-Drum...120855854602427A relatively new FB group surfaced this past season called 'Body by Drum Corps.' It is popular amongst Corps members this past year. The group allows members to post pictures of their summer endeavors/achievements (physically) on the website. This sparked a new idea.... As a possible ad campaign (using the physically fit as a theme) one could run an ad campaign about Drum Corps that is more out of the box/unconventional? I want to point out/draw parallel to an ad campaign by PETA where they used 'skin' and 'physically fit' to draw attention (and it obviously worked b/c it caught national headlines) http://www.mediapeta.com/peta/Images/Main/...eHorizontal.pdf http://www.peta.org/features/if-i-can-dream.aspx http://www.cnn.com/video/#/video/bestoftv/...?iref=allsearch If shot correctly with the right member/models from the drum corps community, 'Sportraits' of Drum Corps capturing elements of the 'Sport' part of drum corps and portraits illustrating a 'tough look' of members can appeal to more than the marching community. The idea that 'Marching Band geeks can in fact be as fit as Olympic Athletes' is out of the characterization/labels that outsiders have on DCI- sparking an interesting and perhaps draw attention. These photo/multimedia will be VERY different than the straight up 'Action' photos that DCI currently uses. Which, to an outsider, appears simply as band people walking around on a football field with their band horns. What are your thoughts? Please help expand. Examples of Sportrait. http://www.internet-d.com/wp-content/uploa...c970b-800wi.jpg http://rodonline.typepad.com/rodonline/ima...reggie_bush.jpg http://www.flickr.com/photos/sportrait/4996982661/ http://www.flickr.com/photos/sportrait/498...in/photostream/ http://towleroad.typepad.com/towleroad/images/dgad1.jpg oh hey im their profile picture Quote Link to comment Share on other sites More sharing options...
bandocommando Posted November 9, 2010 Author Share Posted November 9, 2010 (edited) Where would these ads run? How much would the ad campaign cost? Who's the audience? What's the message? What's the desired result? Not the traditional ads that run on TV, newspaper.... Something viral-There is no cost... Photographs can be turned into large prints used at DCI tabling events at BOA, USSBA etc. The idea of calendar is great, 12 corps- 12 months. This is not so much to separate Marching band from drum corps, but to rid the notion that drum corps is somehow 'an easy' activity to people outside of the community who do not understand it. have you tried explaining to someone who has never marched what Drum Corps is? If this would to exist, I can show the photos, point out that its something b*dass, somthing that it is physically & emotionally demanding. A picture of a guy holding a Contra with 8 packs for abs that reads 'Drum Corps International' would get to the point quick and simple. Like PETA's ads that depict eating healthy as Sexy, This ads message will be Drum Corps=Sexy I was hoping people on this forum can help brainstorm the questions you asked- @Tusayan read my entire post. Edited November 9, 2010 by bandocommando Quote Link to comment Share on other sites More sharing options...
jjeffeory Posted November 9, 2010 Share Posted November 9, 2010 Where would these ads run? How much would the ad campaign cost? Who's the audience? What's the message? What's the desired result? I can picture it now.... "Band Geek" With a picture of a hot looking drum corps member! Maybe another caption of "Band is Cool", or something like that... I have no idea where they'd post them though. Quote Link to comment Share on other sites More sharing options...
bandocommando Posted November 9, 2010 Author Share Posted November 9, 2010 (edited) . Edited November 9, 2010 by bandocommando Quote Link to comment Share on other sites More sharing options...
ttucorpsphan Posted November 9, 2010 Share Posted November 9, 2010 this is an awesome! and i would likewise buy a body by drum corps calendar!!!!!! Quote Link to comment Share on other sites More sharing options...
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