I haven't seen video of this battle, so I can't say for sure how Academy's behavior should've been. I'm all for the intimidation and having fun, but if they were actively ignoring Madison I have some issues. Playing the "you're not so tough" shtick is fine, but not even acknowledging that the other team is playing might be a tad too far.
And that's not saying that the Academy just had to stand there. I was a part of that Surf line in 2013, and at our battle in Indy against BDB our center snare took his cell phone out of a pants pocket and started "judging" BDB right in front of them while they were playing (never crossing the line, of course ;) ) At one point, one of their snares dropped a stick, and luckily was able stop it from rolling across the line to this "judge." If he had gotten a hold of that stick, who knows what kind of hi-jinks would ensue?
All I'm saying is you can have your fun, but certainly acknowledge the enemy in the ring. Honestly, the best intimidation comes from "degrading" your opponent, and is much more likely to get the crowd pumped.
The way placements have been bouncing around this year, I wouldn't say that with 100% confidence until Semi's are over.