funny thing tho. I have been attending shows for my whole life. in between corps before preshows, i dont remember seeing fans zoning out waiting for the next corps to start up. in fact, it gaves fans a chance to talk about what they just saw.
they didnt need fireworks for retreat, video ads, etc. sure some people got up for a bathroom or a drink. that happens now.
this is just more of the continued dumbing down of America, and DCI has joined in. its really hard to talk to your neighbor while the latest DCI corporate partner ad blares over the jumbotron