The following is an excerpt from a post(#36) by drumcat on May 10th. Hope it helps.
"As for the pricing conspiracy, there's not much to it. The decision on how to price the product has been based on years of sales. It's simply set at what brings in the most revenue. If that was $20 a sub or $400, that's what it would be. Data says it's about 65. And unlike many subscriptions, it was a business decision to not auto-renew. That was mostly an ethical decision, but it also would have been more problem than it's worth. But for all the anxiety, you'll have between May 28 and Stanford to purchase and not lapse, so to speak. That's when the marketing is most effective, so I hear."