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Pacific Crest debuts new look


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The overall design is good and the shield makes sense but I'm not seeing the richness in the gold and teal hues... they appear to me as pastel orange and teal and appear to me a little weathered. But I also liked their original one and the circle around the wave reminded me of a setting sun on the Pacific which I thought was fitting.

Edited by charlie1223
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I like the multiple meaning of the logo.......The C being a wave.....also the "Crest" of the wave......and putting it on a shield which is another form of "Crest"......i like that there was a lot of thought that went into it.

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I like the multiple meaning of the logo.......The C being a wave.....also the "Crest" of the wave......and putting it on a shield which is another form of "Crest"......i like that there was a lot of thought that went into it.

TOP OF WAVE SHOULD BE A P.

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The overall design is good and the shield makes sense but I'm not seeing the richness in the gold and teal hues... they appear to me as pastel orange and teal and appear to me a little weathered. But I also liked their original one and the circle around the wave reminded me of a setting sun on the Pacific which I thought was fitting.

I think this would make logo #3 for them.

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