jjeffeory Posted February 11, 2014 Share Posted February 11, 2014 I don't notice a huge difference between the shows of those two eras. The drill got faster, the music got somewhat choppier, and the overall feel a bit more pretentious, but the change was gradual. Nothing like the earlier grounding the pit in the early or the later allowance of amplification. (The horrible poem in Crown's 2004 show would have been unthinkable just a year earlier.) Totally agree with you on all respects. Not a big difference; just higher, faster, louder... Then louder became bad and we went to anykey... Kept the pretense though... Quote Link to comment Share on other sites More sharing options...
Pete Freedman Posted February 12, 2014 Share Posted February 12, 2014 Heh, I had a friend who worked for Kentucky Fried Chicken when it became KFC. He said the employees were told the switch to saying "Welcome to today's KFC" was a way to simply shorten the name to the acronym and to better differentiate from other chicken places and for copyright reasons. The healthy explanation came later when someone though of using that as another excuse. Sorta like how SciFi channel changed to Syfy... You can't copyright the term SciFi or Science Fiction, but you can copyright Syfy... It's all in the marketing I guess... Here's a possible explanation: http://en.wikipedia.org/wiki/Kennedy_Fried_Chicken They were already being called KFC, but the Kennedy Fried Chicken people were blatantly copying them. Maybe by renaming it formally to KFC they could claim that trademark. Quote Link to comment Share on other sites More sharing options...
jjeffeory Posted February 12, 2014 Share Posted February 12, 2014 Here's a possible explanation: http://en.wikipedia.org/wiki/Kennedy_Fried_Chicken They were already being called KFC, but the Kennedy Fried Chicken people were blatantly copying them. Maybe by renaming it formally to KFC they could claim that trademark. Aha! Makes total sense now... Quote Link to comment Share on other sites More sharing options...
Cadets98 Posted February 12, 2014 Share Posted February 12, 2014 Similar, the ECHL used to stand for East Coast Hockey League. When western teams were added, they changed the name simply to ECHL. It doesn't stand for anything anymore. DCI is still a perfectly acceptable name. So we should keep calling it Drum Corps International when it's no longer drum corps. How is that good branding? Quote Link to comment Share on other sites More sharing options...
alumniof Posted February 12, 2014 Author Share Posted February 12, 2014 There is precedent for that. WGI used to stand for Winter Guard International. A few years after indoor marching percussion was added, the name was changed to WGI because everyone knew what it was. Sort of like when Minnesota Mining and Manufacturing changed to 3M when they were no longer so much into mining anymore. AOL no longer stands for America Online and no one still says, "International Business Machines." Even Kentucky Fried Chicken became just KFC when they branched out from chicken. Kentucky Fried Chicken changed to KFC not because they added product, but because they wanted to get away from "Fried" due to obvious unhealthy preparation of their product. Quote Link to comment Share on other sites More sharing options...
gearwonk Posted February 12, 2014 Share Posted February 12, 2014 (edited) I suggest that D.C.i. look in the mirror, be honest, and rebrand itself as M.B.B.I. (Marching Brass Bands Imternational), at least until the woodwinds hit the field. Then it will be called High School Band International (HSBI). Edited February 12, 2014 by gearwonk Quote Link to comment Share on other sites More sharing options...
laundryday Posted February 12, 2014 Share Posted February 12, 2014 (edited) I think Drum Corps International will suffice. Edited February 12, 2014 by laundryday 2 Quote Link to comment Share on other sites More sharing options...
fsubone Posted February 12, 2014 Share Posted February 12, 2014 DCI. 1 Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted February 12, 2014 Share Posted February 12, 2014 (edited) Kentucky Fried Chicken changed to KFC not because they added product, but because they wanted to get away from "Fried" due to obvious unhealthy preparation of their product. From jjeffeory a page ago. <Heh, I had a friend who worked for Kentucky Fried Chicken when it became KFC. He said the employees were told the switch to saying "Welcome to today's KFC" was a way to simply shorten the name to the acronym and to better differentiate from other chicken places and for copyright reasons. The healthy explanation came later when someone though of using that as another excuse. Sorta like how SciFi channel changed to Syfy... You can't copyright the term SciFi or Science Fiction, but you can copyright Syfy... It's all in the marketing I guess...> Edited February 12, 2014 by Michael Boo Quote Link to comment Share on other sites More sharing options...
Pete Freedman Posted February 12, 2014 Share Posted February 12, 2014 So we should keep calling it Drum Corps International when it's no longer drum corps. How is that good branding? Clearly it can be very good branding, given the arguments on this thread. Also, since the new rule involves brass, not percussion, the appropriateness of the tern "drum corps" should not be affected. On the other hand, the term "drum and bugle corps" would be affected, but of course it was already affected greatly by prior rules changes. There's no way this new rule can be called the tipping point to make "drum and bugle corps" no longer appropriate. In short, the terminology isn't the issue. Quote Link to comment Share on other sites More sharing options...
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