Jeff Ream Posted November 27, 2011 Share Posted November 27, 2011 Hmmm, don't know if I'd be interested in watching some "reality-based" twisted, behind-the-scenes type show. Reality TV really sucks. I could be a minority in this - I love the NFL, but can't stand the player interviews, life stories, behind-the-scene dramas of it all - I love the game. What I can see being done for DCI is: decide that you want a 3-hour block for Thanksgiving night and work your butt off to get it. It doesn't have to be ESPN - try A&E, or Hallmark, Lifetime, OXY, FAM, VH1 or any of the other two dozen channels showing "Everyone Loves Raymond" reruns. Anybody ever even try to talk to Oprah? Hell, she loves hard working kids/young adults. Like another had said, it's a fair bet that it was the channel that found the sponsors, not the Chunkers. Get your 3-hr block, hire a host to explain some of what is going on, pump the crap out of the competition aspects and air the Finals you've just finished producing. While you're at it, push a "Shop DCI.org" for your stocking stuffers. You've already got the product, get out and sell it. If given the chance, then push all the behind-the-scenes goodies. People love music and they love competition. Get it out there and prove that it is a whole lot more than your average high school band skipping across a gridiron. Minds of the viewers will never change if drum corps is never seen by the general public. Hell, the crowd at halftime went ape when a drumline came out for Nickleback - and the drummers didn't even do anything! you forgot one thing. someone has to pay for it Quote Link to comment Share on other sites More sharing options...
TubaJon Posted November 27, 2011 Share Posted November 27, 2011 Is it really cheaper to do all of these Fathom events than to get 2 hours of national air time. Where the heck is all of DCI's corporat sponsors and partners? Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted November 27, 2011 Share Posted November 27, 2011 Is it really cheaper to do all of these Fathom events than to get 2 hours of national air time. Where the heck is all of DCI's corporat sponsors and partners? They're doing other things with $750,000. Quote Link to comment Share on other sites More sharing options...
Stu Posted November 27, 2011 Share Posted November 27, 2011 They're doing other things with $750,000. With the plethora of Corporate Partners, Tour Partners, Championship Partners, and Online Ads listed on the DCI website, a paltry $750k in partnership/advertising revenue is "all" that DCI is able to command? That is just enough to run a small business, not something that claims to be a MAJOR LEAGUE! Quote Link to comment Share on other sites More sharing options...
garfield Posted November 27, 2011 Author Share Posted November 27, 2011 With the plethora of Corporate Partners, Tour Partners, Championship Partners, and Online Ads listed on the DCI website, a paltry $750k in partnership/advertising revenue is "all" that DCI is able to command? That is just enough to run a small business, not something that claims to be a MAJOR LEAGUE! I think he means it takes $750m to produce a two-hour show, Stu. Quote Link to comment Share on other sites More sharing options...
perc2100 Posted November 28, 2011 Share Posted November 28, 2011 (edited) Is it really cheaper to do all of these Fathom events than to get 2 hours of national air time. In a word, yes. Renting out theaters = no where near the price of securing 2 hours of prime-time national TV air time. Plus, with renting out theaters DCI makes a cut of the tickets sold where as DCI would get zero for buying 2 hours of national air time. While I don't have exact figures of what it costs to produce & put on air, obviously DCI is confident that buying TV time is not worth the expenditure since they decided not to do it anymore with ESPN. Edited November 28, 2011 by perc2100 Quote Link to comment Share on other sites More sharing options...
2CoolVK Posted November 28, 2011 Share Posted November 28, 2011 DCI doesn't rent the theaters. Their partner with Fathom Events to distribute the broadcasts to theaters that opt-in to presenting the show. There is a revenue share program that is split between DCI, Fathom and the theaters. The only cost to DCI is production. Quote Link to comment Share on other sites More sharing options...
lindap Posted November 28, 2011 Share Posted November 28, 2011 Movie night has borders. My options are to buy videos or CDs or travel thousands of miles. I'm a fan but realize I'm not DCI's fan base. Quote Link to comment Share on other sites More sharing options...
Michael Boo Posted November 28, 2011 Share Posted November 28, 2011 I think he means it takes $750m to produce a two-hour show, Stu. Yes. Quote Link to comment Share on other sites More sharing options...
TubaJon Posted November 28, 2011 Share Posted November 28, 2011 This article http://www.articlesbase.com/marketing-tips-articles/it-costs-5-to-200-to-buy-a-half-hour-of-tv-time-on-any-tv-station-693798.html suggests that a half hour of broadcasting space for a station that covers all 50 states costs only about $900-$8,000 per half hour. So according to those numbers, it will really only cost for 2 hours at most $32,000. Quote Link to comment Share on other sites More sharing options...
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