Cleveland1 Posted July 17, 2012 Share Posted July 17, 2012 Lots of good examples you bring up. Comparing it to baseball is a fair assessment, in a lot of ways. You see the Yankees have won an outrageous amount of championships, similar to BD. Except in baseball attendance is up overall, you wouldnt know it by going to an indians game though. Will DCI die? everything will die eventually, given enough time. the AFL died, ABA died, etc. But it can't stay the way it is, and that's the point you are bringing up. That is the point that Horge Gopkins (George Hopkins if you are inept), brings up when he mentions adding woodwinds. The thing is, everyone realizes there is a problem. But when a solution is presented, everyone throws a fit. Should they add WW? that is up for debate, or it should be, instead of cast as a nonoption as it has been for years. They should make their own championship venue, after a while they would bring in the income from that instead of renting out places, for example. But things cant stay the same. all options should be on the table. 1 Quote Link to comment Share on other sites More sharing options...
Stu Posted July 17, 2012 Share Posted July 17, 2012 ...Also marketing is about selling a certain product to those that will buy it... No, No, No, No, No,... a person behind a counter scanning items into a register is about selling certain products to those that will buy them; "Marketing", on the other hand, is about convincing a person to buy something they normally would not ever even think about buying. Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted July 17, 2012 Share Posted July 17, 2012 Hmmm... No one wants to pay for Band Nerds... Well then, I guess that auto racing teams cannot find non-traditional feminine based companies like Summers Eve, Bordeaux's Butt Paste, Kelly Girl, Liz Girl Logistics, Zest, Kleenex, Tide, South Carolina Watermelon Association, Degree Girl, Great Clips, Food Country USA, Hefty, etc... and most of the race drivers for these sponsors were men!!! Wait a second, maybe, just maybe these auto racing teams had very, very good marketing people who went out and sold these sponsors on the idea that the fans in the stands not only buy Beer, Hardware, and Oil, but also other items; and that there were many many fans in the stands. Do DCI fans buy drums and trumpets but not soap and deodorant? Do DCI fans buy marching uniforms but not paper towels? Point being that it is all about the marketing skills of the sales person and that person's tenacity to not give up until sponsors are garnered; not to promote the event or item to be sponsored by convincing the sponsor to become a Band Nerd, but to convince that sponsor (through excellent marketing skills) the people at the event would potentially buy their product. This is why the Director of Marketing at DCI needs to be a very experienced sales person who has a track record of selling ad/sponsorship in a very creative manner. they can. Nascar draws large female ratings. nascar is also underwritten by many major companies. band is band. It's been said on these forums that DCI has reached out to some name companies. They were turned away because...gasp....we're band nerds. Quote Link to comment Share on other sites More sharing options...
Stu Posted July 17, 2012 Share Posted July 17, 2012 they can. Nascar draws large female ratings. nascar is also underwritten by many major companies. band is band. It's been said on these forums that DCI has reached out to some name companies. They were turned away because...gasp....we're band nerds. > Nascar draws large female ratings. DCI increased viewership on ESPN by 28% in just one year yielding 877,000 viewers for one two-hour broadcast (approx 438,000 of them would be female). DCI has increased their live audience over the years, when taking in to account all shows across the nation, and half of those in attendance are female. A 'qualified' marketing person could have done wonders with those numbers in the same manner that Nascar did. > Nascar is also underwritten by many major companies. Nascar began in 1948 but did not have a title sponsor until 1972 (which had to be marketed to 'thousands' of companies prior to one company taking the risk), and Nascar did not appear live on TV until 1976. DCI could have the same type of underwriting history (albeit smaller in nature due to the smaller aspect) if a Director of Marketing's focus was directly on, and just on, marketing , marketing, marketing. > It's been said on these forums that DCI has reached out to some name companies. a) the operative word here is 'some'; in the world of real marketing that might as well be 'none'; and b) The way a company is approached, pitched, and closed is a marketing skill which can only be acquired by getting turned down hundreds, if not thousands, of times. Successful marketing takes an entire focus on marketing every second of every hour of every day. It is about closing the deal, not about Band Nerds; it is about closing the deal, not about marching geeks; it is about closing the deal; not about DCI; it is about closing the deal; and never giving up, even after the 1,566 NO!!! Quote Link to comment Share on other sites More sharing options...
JimF-LowBari Posted July 17, 2012 Share Posted July 17, 2012 "DCI increased viewership on ESPN by 28% in just one year yielding 877,000 viewers for one two-hour broadcast (approx 438,000 of them would be female). DCI has increased their live audience over the years, when taking in to account all shows across the nation, and half of those in attendance are female. A 'qualified' marketing person could have done wonders with those numbers in the same manner that Nascar did." 1) Maybe (at least part of) the reason for the big increase was lousy viewership the first year and the second year was more representitive. Saying in went up 28% in a year leads to the assumption that it would continue going u by big percentages. 2) How do you figure 50% of DCI viewership is female? Quote Link to comment Share on other sites More sharing options...
13strokeroll Posted July 17, 2012 Share Posted July 17, 2012 No, No, No, No, No,... a person behind a counter scanning items into a register is about selling certain products to those that will buy them; "Marketing", on the other hand, is about convincing a person to buy something they normally would not ever even think about buying. NO, NO, NO, NO, NO, NO, NO . . . Marketing is about determining what is the customer's need and then presenting a product to them that fills that need. Quote Link to comment Share on other sites More sharing options...
Stu Posted July 17, 2012 Share Posted July 17, 2012 NO, NO, NO, NO, NO, NO, NO . . . Marketing is about determining what is the customer's need and then presenting a product to them that fills that need. Again No, No, NO, No, No,... Sales is about determining what is the customer's need and then presenting a product to them that fills that need. Did people "need" Bennie Babies? Nope; that was Marketing! Quote Link to comment Share on other sites More sharing options...
Stu Posted July 17, 2012 Share Posted July 17, 2012 "DCI increased viewership on ESPN by 28% in just one year yielding 877,000 viewers for one two-hour broadcast (approx 438,000 of them would be female). DCI has increased their live audience over the years, when taking in to account all shows across the nation, and half of those in attendance are female. A 'qualified' marketing person could have done wonders with those numbers in the same manner that Nascar did." 1) Maybe (at least part of) the reason for the big increase was lousy viewership the first year and the second year was more representitive. Saying in went up 28% in a year leads to the assumption that it would continue going u by big percentages. 2) How do you figure 50% of DCI viewership is female? 1) While there was no way to guarantee that the ESPN viewership would have continued to increase at that 28% it certainly was a lost opportunity for a savvy marketing person. Also, I am always reading posts from people who claim that the DCI attendance is down; not true; while that may be the case for Finals attendance is up when all shows are taken into account. Again, a lost opportunity for a savvy marketing person. 2) Without strict data from DCI it is based on observation of a breakdown of those involved in HS/College band programs, looking at the fans in the stands for DCI, WGI, and BOA,, and knowing that there are only two options for a human (male or female) with that split being rather even. Quote Link to comment Share on other sites More sharing options...
13strokeroll Posted July 17, 2012 Share Posted July 17, 2012 (edited) Again No, No, NO, No, No,... Sales is about determining what is the customer's need and then presenting a product to them that fills that need. Did people "need" Bennie Babies? Nope; that was Marketing! Strike 2. Sales is about taking the product that Marketing says will best fill the customer's need and then presenting it to the public. For example, Apple Marketing assesses it's customer needs (through surveys, focus groups, beta tests) and involves itself in the creation of a product to fill that need or of a perception of one. The kiosk in the store then sells it. You have it backwards. Edited July 17, 2012 by 13strokeroll Quote Link to comment Share on other sites More sharing options...
BRASSO Posted July 17, 2012 Share Posted July 17, 2012 The thing is, everyone realizes there is a problem. But when a solution is presented, everyone throws a fit. Should they add WW? that is up for debate, or it should be, instead of cast as a nonoption as it has been for years. My guess, you are not aware that not only has woodwinds beeen " brought up for debate " in DCI ( it has, several times ), it was discussed ( several times ) and then brought to a vote to determine its eligibilty for useage by Corps in competition too... several times. But DCI Board Members and DCI membership have voted it down repeatedly each time. Quote Link to comment Share on other sites More sharing options...
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