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Lose the logo


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I suppose if DCI commits to a venue for a few years and that venue has a removable logo, DCI might be tempted to create a DCI logo turf that fits... (or maybe the previous year's winning corps logo! :-)

Then again, it might get, ah, damaged...

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Since starting this thread I have researched and discovered several products that are designed to do what I have suggested....inexpensive and temporary spray products which are biodegradable, sturdy and still easily and quickly removed.

As a marching member this may or may not be an issue with you but as a long time spectator I find it distracting at best. Don't we have sufficent advertising blasting at us from the entire back side of the field? It's a little like going to a broadway play and having the owner of the building's name and large logo in the middle of the back drop.....lose the logo!

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Since starting this thread I have researched and discovered several products that are designed to do what I have suggested....inexpensive and temporary spray products which are biodegradable, sturdy and still easily and quickly removed.

As a marching member this may or may not be an issue with you but as a long time spectator I find it distracting at best. Don't we have sufficent advertising blasting at us from the entire back side of the field? It's a little like going to a broadway play and having the owner of the building's name and large logo in the middle of the back drop.....lose the logo!

I will put this another way: If you, jras, ponied up the hundreds of millions, and I mean hundreds of millions of dollars to build a stadium specifically for DCI/BOA/WGI, placed a DCI/BOA/WGI logo on that field, and leased that stadium to a rather insignificant touch-football series event for three days, would you spend the extra time, extra money, and extra effort removing and replacing the logo for such an insignificant event? If yes, that would be flat ridiculous on many levels.

Edited by Stu
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I will put this another way: If you, jras, ponied up the hundreds of millions, and I mean hundreds of millions of dollars to build a stadium specifically for DCI/BOA/WGI, placed a DCI/BOA/WGI logo on that field, and leased that stadium to a rather insignificant touch-football series event for three days, would you spend the extra time, extra money, and extra effort removing and replacing the logo for such an insignificant event? If yes, that would be flat ridiculous on many levels.

In no way are events like DCI insignificant to a stadium's revenues; in fact they are critical. In most cases the stadium would never have been justified without the anticipated "other events" revenues, because there just aren't that many home games in a year (The Colts had 8 last year according to NFL.com). The players have to heal! I wouldn't be surprised if DCI were are high-single-digit percentage of their revenues. And since it also pursues BOA and Indiana state marching band competitions, I'm guessing they actively seek to make the place right for the customer.

In general venues get a large share (often the lion's share) of the ticket price, and so they generally want to appease the customer as much as possible. Your scenario would be correct if the advertising value of the logo in events like ours were factored into the economics of the stadium (for example, a mandatory part of the contract), but in fact I get the sense that the venues do whatever they can to present the field in the manner the customer wants.

As far as the look goes, at the end of the day drum corps shows are an art form, and I can't imagine the show designers want a huge sports logo in the middle of the field any more than Broadway producers would want an ad placed above the stage.

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Sorry about your disappoinment but maybe their log wasn't there because the DALLAS Comboys don't play in San Antonio?

Oh thank you so much for clarifying that for me.... The Dallas Cowboys held their summer practice at the Alamodome for several years - and yes they used to have their logo right there on the 50. Genius :doh:

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In no way are events like DCI insignificant to a stadium's revenues; in fact they are critical. In most cases the stadium would never have been justified without the anticipated "other events" revenues, because there just aren't that many home games in a year (The Colts had 8 last year according to NFL.com). The players have to heal! I wouldn't be surprised if DCI were are high-single-digit percentage of their revenues. And since it also pursues BOA and Indiana state marching band competitions, I'm guessing they actively seek to make the place right for the customer.

In general venues get a large share (often the lion's share) of the ticket price, and so they generally want to appease the customer as much as possible. Your scenario would be correct if the advertising value of the logo in events like ours were factored into the economics of the stadium (for example, a mandatory part of the contract), but in fact I get the sense that the venues do whatever they can to present the field in the manner the customer wants.

As far as the look goes, at the end of the day drum corps shows are an art form, and I can't imagine the show designers want a huge sports logo in the middle of the field any more than Broadway producers would want an ad placed above the stage.

I'm going to call your bluff on this one. Math involved. Citations below.

Let's assume that the only events that occur at Lucas Oil are Pro and College Football (Colts and the Big Ten Championship game, 9 games) and DCI championships. Using the capacity figure from Wikipedia (62,421) and multiply that over the nine games, you obtain a total of 561,789 attendees. If you use the figures from 2012 championships, a total of 36,494 tickets were purchased for the event. If the tickets were priced the same, the DCI number would only constitute 6.1% of their revenue. However, seeing as the average ticket price for a Colts game in 2009 was $86.50 (which has since gone up) is higher than the average ticket for a given DCI championship event, that reduces the percentage of revenue even lower than 6.1%. Take into account the other revenue they obtain through BOA, State sports championships, concerts, etc., DCI does make a contribution to the revenue, but not that significant.

That being said, they shouldn't at all feel obligated to spend the money removing the logo.

Sources:

http://en.m.wikipedia.org/wiki/Lucas_Oil_Stadium

http://www.dci.org/news/view.cfm?news_id=777ac5ef-235a-4f86-896d-70392b372660

http://nfl-franchises.findthedata.org/q/17/2696/What-is-the-average-price-of-a-ticket-for-a-Indianapolis-Colts-football-game

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