taters Posted May 2, 2009 Share Posted May 2, 2009 I saw a feeder ad on Facebook for the DCI Countdown on Facebook this morning. It was nice to see DCI leveraging Facebook ads and I know they already have a fan page. I think this is a good direction for DCI to spread the word virally at a fairly low cost. I am not a tweep personally (well at least not yet) but I think a twitter feed of some of the bigger regionals and DCI should be in order if it is not already on the agenda. They should also take a look at Friendfeed as well. Another good idea is to encourage each corps to create unique alumni spaces for each year using Facebook, or reunion.com and use this as a means to gather and energize the alumni base for support and fund raising. Just a suggestion Quote Link to comment Share on other sites More sharing options...
soccerguy315 Posted May 2, 2009 Share Posted May 2, 2009 (edited) I actually just joined twitter b/c my corps got an account, and it seems that most of the drum corps are on there... so I'm following Spirit/Blue Stars/Cavies/Crossmen/Spirit/BK/Phantom/Crown/Madison/PC/Surf/Troopers/Cadets/Pio/Bluecoats/Vanguard/Crusaders/Colts ... I'll see what they do with it. Edited May 2, 2009 by soccerguy315 Quote Link to comment Share on other sites More sharing options...
mellbloo Posted May 2, 2009 Share Posted May 2, 2009 DCI is on twitter-->Here Quote Link to comment Share on other sites More sharing options...
skajerk Posted May 2, 2009 Share Posted May 2, 2009 So are The Renegades. Quote Link to comment Share on other sites More sharing options...
traveller30 Posted May 2, 2009 Share Posted May 2, 2009 DCI is on twitter-->Here and here (for some reason). Quote Link to comment Share on other sites More sharing options...
mad_scotty Posted May 2, 2009 Share Posted May 2, 2009 I work in social media, specializing in online communities and leveraging existing channels (like facebook and twitter) for major brands and i'm always a little disappointed at how slow dci has been to pick this up. i sometimes wish i had the bandwidth to take them on as a pro bono client, but honestly, even if i had the time i wouldn't, i've worked with people in the past who weren't invested in the projects success and it tends to be a failure. still, if anyone knows of a drum corps that wants to improve their social media footprint i'd be willing to at least shoot them a couple of ideas. Quote Link to comment Share on other sites More sharing options...
chaos001 Posted May 2, 2009 Share Posted May 2, 2009 it seems as if DCI needs to hire someone who has more than a marketing degree to get the word out. they need to either be a passionate fan or fmm or both! Quote Link to comment Share on other sites More sharing options...
mad_scotty Posted May 2, 2009 Share Posted May 2, 2009 it seems as if DCI needs to hire someone who has more than a marketing degree to get the word out. they need to either be a passionate fan or fmm or both! thats a question that a lot of people debate in social media: what's more important, passion and knowledge of the brand and it's niche, or expertise in using the tools. i come down on the expertise trumps passion side---honestly, dci is populated with passionate fans and fmm's who don't know much about efective marketing techniques already, hiring another to fill a slot they need a ral expert in isn't going to create any real change. Quote Link to comment Share on other sites More sharing options...
AlexL Posted May 3, 2009 Share Posted May 3, 2009 it seems as if DCI needs to hire someone who has more than a marketing degree to get the word out. they need to either be a passionate fan or fmm or both! Isnt DCI's head marketing guy Bob Jacobs, director of Jersey Surf? Quote Link to comment Share on other sites More sharing options...
perc2100 Posted May 3, 2009 Share Posted May 3, 2009 it seems as if DCI needs to hire someone who has more than a marketing degree to get the word out. they need to either be a passionate fan or fmm or both! I would bet there are few, if any, people working for DCI who are not passionate fans and/or fmm's. Quote Link to comment Share on other sites More sharing options...
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