BRASSO Posted October 4, 2012 Share Posted October 4, 2012 You're right. People watched finals on TV back in the day. I should have said "bought a ticket." More people bought tickets for quarters in 2012 than the number buying tickets for finals in Montreal. The larger point is DCI has found a way today to extend its audience significantly and bring in revenue at the same time. It's a big accomplishment. HH I think DCI made a very good move in bringing its product to the national theatres. I go to both the early season and the Championship week theatre shows, and am grateful for the opportunity. Quote Link to comment Share on other sites More sharing options...
bluecoats88 Posted October 4, 2012 Share Posted October 4, 2012 Or appropriate advertising... If I hadn't read about it on DCP the only notice about the theater broadcast was a pic msg my sister sent. Her hubby and her were waiting for a movie to start and she noticed a sign in the lobby. She snapped the pic on her phone and sent it with a msg of "Huh?"...... My big question would be how would you make this inviting to non-DC people and let them know about it. Anything else is preaching to the choir. do you not get the regular emails from DCI? They have plenty of info regarding the theater broadcast in those emails. Quote Link to comment Share on other sites More sharing options...
JimF-LowBari Posted October 4, 2012 Share Posted October 4, 2012 (edited) do you not get the regular emails from DCI? They have plenty of info regarding the theater broadcast in those emails. I'm not on DCIs mailing list.. DCA sends me enough... and my corps fills the in box. Seriously, that's the "preaching to the choir" that I was talking about. If you already follow Drum Corps you should pretty well know that a theater broadcast s coming up. And if you don't get an email (like me) and are interested, you can check DCIs website or Google. (Or go to the lady who cuts my and my wifes hair. Her ex-boyfriend goes and she tells us.) If you don't know anything about Drum Corps you wouldn't have a clue. Then again, I go back to the days when it was financially fesible to place print ads in newspapers for corps shows. You might not have known what a "Drum Corps Show" was but at least you knew something was going on in the local stadium. In a sound bite I don't see how this would introduce new fans to DC since they never hear anything. Edited October 4, 2012 by JimF-LowBari Quote Link to comment Share on other sites More sharing options...
glory Posted October 4, 2012 Share Posted October 4, 2012 (edited) ...In a sound bite I don't see how this would introduce new fans to DC since they never hear anything. But they do. I can't tell you how many people have approached me and said something like: I saw a preview at the movies about a fancy marching band movie. Is that what you do? I don't know for sure, but I'd bet DCI doesn't pay for that promotion. I'd bet that cost is underwritten primarily, if not entirely, by its distribution partner. I'd also bet DCI gets to leverage the content for other purposes. All good. HH Edited October 4, 2012 by glory Quote Link to comment Share on other sites More sharing options...
JimF-LowBari Posted October 4, 2012 Share Posted October 4, 2012 (edited) But they do. I can't tell you how many people have approached me and said something like: I saw a preview at the movies about a fancy marching band movie. Is that what you do? Well that is a missing (positive) piece for me as I didn't know there were previews for the show. Due to various reasons we haven't hit too many theaters in the past few years. Edited October 4, 2012 by JimF-LowBari Quote Link to comment Share on other sites More sharing options...
glory Posted October 4, 2012 Share Posted October 4, 2012 This is the promo, in case you missed it: Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted October 4, 2012 Share Posted October 4, 2012 I don't think so. It's not as if thousands more from any one geography chose to attend finals when the changing venue brought the event closer for three decades. Yes, we saw that effect in Denver and then Pasadena when pent up Western demand was unleashed. With those two exceptions, we seldom saw a surge in attendance to anywhere near these kinds of numbers just because finals came to New England, the Mid-Atlantic, the Midwest, the South, the Plains, Texas or Florida. Never mind for quarter finals on a Thursday night. What these numbers show is DCI successfully extending its product line (and revenue opportunities). This broadcast opens an entirely new market - one I'd argue is made up largely of people who attend finals seldom or never. Indeed, the fact that more people see quarters today than saw finals in the peak year in Montreal represents a major achievement for an activity that's seen its foundation undermined over the past 30 years. Big win for DCI. HH I don't think it's any one region specifically. I think it's the current and future til god knows how long finals venue. You can see the spike in Attendance at Allentown Quote Link to comment Share on other sites More sharing options...
2CoolVK Posted October 4, 2012 Share Posted October 4, 2012 Advertising Value of DCI Prelims at the Movies: Host theaters - 609 Promo theaters that played DCI trailer - 1130 Number of screens playing trailer - 13,573 Total in theater impressions - 47,961,099 The value of this promotional exposure for DCI is more than $3 million dollars. Quote Link to comment Share on other sites More sharing options...
mingusmonk Posted October 4, 2012 Share Posted October 4, 2012 Advertising Value of DCI Prelims at the Movies: Host theaters - 609 Promo theaters that played DCI trailer - 1130 Number of screens playing trailer - 13,573 Total in theater impressions - 47,961,099 The value of this promotional exposure for DCI is more than $3 million dollars. I went and saw Prometheus at an 18-screen theater in Avon a couple of weeks before finals. I must have seen the preview more than 10 times just in the lobby getting tickets and waiting in line at concessions. Crazy. Quote Link to comment Share on other sites More sharing options...
Jeffreelancer Posted October 5, 2012 Share Posted October 5, 2012 Maybe I'm just a "glass half empty" guy, but it seems to me that the event should be able to draw a LOT more viewers. An average of only 71 viewers per screen seems sort of . . . meh. The full DCI tour surely draws several hundred thousand viewers over the course of the entire summer -- why are the majority of people who are willing to pay to attend a live outdoor event not also willing to attend a closed circuit broadcast in a comfortable theater featuring all 17 top corps, for (in most cases) less money? I think the theater experience is excellent, but are there others who do not? How can it be improved? Are live event attendees being hit with appropriate marketing? Would marketing dollars be better spent printing flyers to hand out at every live contest -- promoting date, time and locations of the theater event -- rather than producing the trailer that runs in the theaters? And then, of course, there are the hundreds of thousands of high school band kids to whom this should be a pretty easy sell. I am always surprised by how few groups I see at the movie theater, as compared to live events. To be clear, I think the theater event is an excellent production, and wish that it were even better attended. DCI shouldn't be satisfied with the current number of attendees. In California there were 90 theaters showing prelims. Using your number of 71 viewers per theater that equals 6,390 people. The average California show probably has a few thousand attending with Stanford being the only show that may have a similar number attending. We all know that there are many people that go to multiple shows so the actual number of unique viewers is much lower than the total attendanxe for all the California shows. Taking into account people attending finals, corps members friends/family only attending local shows to see them live and the challenge of making it to the theater show on a Thursday afternoon at 3pm I would say the California numbers are pretty representative of the fan base. Quote Link to comment Share on other sites More sharing options...
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