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What The Fans Don't Want in 2011


SFZFAN

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Thats basically what youre asking DCI to do by focusing entirely on band kids. Yeah, band kids buy some souvies. But they dont write the big checks. They dont buy friends of dci memberships.

However, as a group they spend a LOT of money, though one-by-one in smaller quantities. Parents tend to make sure their kids get the things they need and want.

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I include the competitive HS MB in that, since they are doing exactly the same thing as drum corps in competition.

Perhaps you've nailed the true root cause of the stated financial problem of dci. Since they're doing exactly the same thing, then why would anyone do DCI, which is so much more expensive? DCI is redundant, and therefore not really necessary at all.

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However, as a group they spend a LOT of money, though one-by-one in smaller quantities. Parents tend to make sure their kids get the things they need and want.

Of course, you have no basis for this statement, other than you want it to be that way to support your point of view.

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Of course, you have no basis for this statement, other than you want it to be that way to support your point of view.

Just anecdotal evidence being a band parent, staff member and drum corps member, instructor, judge and show attendee since 1964. Do you really think kids today are not spending a pile of $$$ at shows, when taken in total?

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Perhaps you've nailed the true root cause of the stated financial problem of dci. Since they're doing exactly the same thing, then why would anyone do DCI, which is so much more expensive? DCI is redundant, and therefore not really necessary at all.

Why would anyone do it? There are always those who want to be with the very best. Why would a band member want to audition for all-state? Or attend a music camp like Interlochen? Why does anyone need the NY Philharmonic when they can watch their local HS or College orchestra? Or go see a show on Broadway when they can see the Local-yokel Players latest production of "Once Upon a Mattress"???

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Why would anyone do it? There are always those who want to be with the very best. Why would a band member want to audition for all-state? Or attend a music camp like Interlochen? Why does anyone need the NY Philharmonic when they can watch their local HS or College orchestra? Or go see a show on Broadway when they can see the Local-yokel Players latest production of "Once Upon a Mattress"???

Of course, there's no way to know for sure, but let's just say that the typical legacy fan spends $300 on souvies each year and the typical HS kid spends $30. DCI would have to attract ten kids (with willing parents) for each legacy fan. (Pick your ratio but it surely isn't 1:1, or even 2:1 IMO)

How is that going to be possible when, for example, the Vaticinate study suggests kids do corps because it's different from their HS experience? We don't attract all of the brass players now, by far; opening up to WW is the Holy Grail to attract these kids?

Seems far fetched to me. And DCI has to work a lot harder to get 10 kids than one legacy fan, IMO.

Edited by garfield
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That's a losing proposition. The available numbers shrink every year. The scholastic students provide a far greater opportunity. Plus, DCI already HAS lots of legacy fans. The ones who are gone? Why should DCI market to people who have shown they dislike drum corps?

and do you think really that band kids that dont march will become as diehard as those legacy fans? Especially when surveys everywhere teens are fickle and forget most things they were into in high school by the time their 20's roll around?

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However, as a group they spend a LOT of money, though one-by-one in smaller quantities. Parents tend to make sure their kids get the things they need and want.

in a down economy they get them what they need. not always what they want

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Just anecdotal evidence being a band parent, staff member and drum corps member, instructor, judge and show attendee since 1964. Do you really think kids today are not spending a pile of $$ at shows, when taken in total?

obviously not since the directors are saying the beast they created isnt sustaining itself

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they sure do, and yes that survey DCi put out back in the spring pokes a lot of holes in Mike's arguments

Of course, there's no way to know for sure, but let's just say that the typical legacy fan spends $300 on souvies each year and the typical HS kid spends $30. DCI would have to attract ten kids (with willing parents) for each legacy fan. (Pick your ratio but it surely isn't 1:1, or even 2:1 IMO)

How is that going to be possible when, for example, the Vaticinate study suggests kids do corps because it's different from their HS experience? We don't attract all of the brass players now, by far; opening up to WW is the Holy Grail to attract these kids?

Seems far fetched to me. And DCI has to work a lot harder to get 10 kids than one legacy fan, IMO.

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