GMichael1230 Posted June 27, 2012 Share Posted June 27, 2012 Yes, and excluding half your core audience from participating is great marketing awareness. What ?? Geoffrey 1 Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted June 27, 2012 Share Posted June 27, 2012 More members increases lifetime DCI income. That level of participation leads to a long relationshp with the activity. Why not let corps try it? It might only be 2 or 3 and if they're not effective or successful it will go away. why not let the corps that want to try it be bold and not need DCI to support them while they experiement...like Star did. Quote Link to comment Share on other sites More sharing options...
atlvalet Posted June 27, 2012 Share Posted June 27, 2012 (edited) Yes, and excluding half your core audience from participating is great marketing awareness. DCI's core audience are not high school band WW players. DCI's core audience are former marching members who bring their family and friends. That has been DCI's primary mistake. And going after some phantom demographic, which would utterly change what DCI is, is not a core audience. It is entirely a gamble, and would eliminate whatever Unique Selling Proposition DCI has left. As a marketing/advertising guy, I love USP's. It makes it easier to sell and recruit. I, however, DO NOT like homogenized parity products. Like toothpaste. And deodorant. And DCI once you let WW's in. And, you know, some on here are WW players who learned how to play brass because they wanted to be in a DCI corps. Edited June 27, 2012 by atlvalet 1 Quote Link to comment Share on other sites More sharing options...
Geoff Posted June 27, 2012 Share Posted June 27, 2012 The decline of the activity in the past several years has much more to do with the economy rather than the instrumentation on the field, in my opinion. 2 Quote Link to comment Share on other sites More sharing options...
MikeD Posted June 27, 2012 Share Posted June 27, 2012 I'm not so sure they will for that. DCI even did a survey with current marchers 2 years ago...funny they were against it too Gee...the brass and percussion players are against it...very strange. Quote Link to comment Share on other sites More sharing options...
GMichael1230 Posted June 27, 2012 Share Posted June 27, 2012 The decline of the activity in the past several years has much more to do with the economy rather than the instrumentation on the field, in my opinion. While I agree with you as the majority of the problem, the rest of the problem is a direct result of lack of marketing and not listening to your core fan base, you cant build a house if your foundation is shaky. Geoffrey Quote Link to comment Share on other sites More sharing options...
Shadowtron Posted June 27, 2012 Share Posted June 27, 2012 DCI's core audience are not high school band WW players. DCI's core audience are former marching members who bring their family and friends. I am arguing these two are the same. More members now = more people attending in future. Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted June 27, 2012 Share Posted June 27, 2012 Yes, and excluding half your core audience from participating is great marketing awareness. you're right. how dare football not include baseball players Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted June 27, 2012 Share Posted June 27, 2012 The decline of the activity in the past several years has much more to do with the economy rather than the instrumentation on the field, in my opinion. except the decline began while the economy was in a boom. go figure Quote Link to comment Share on other sites More sharing options...
Jeff Ream Posted June 27, 2012 Share Posted June 27, 2012 Gee...the brass and percussion players are against it...very strange. yet woodwind players who learned how to play brass filled it out...and didn't want to do it. DCI has been having woodiwnd events at I&E for years now. Many woodwinds march drum corps playing different instruments, yet those I&E categories arent exactly over flowing with participants Quote Link to comment Share on other sites More sharing options...
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